Case Study

Brand Renewal & Digital Transformation for Sellai

Driving Growth Through Brand Refresh and Digitalization

Sellai is a startup connecting top sales freelancers across Europe with niche B2B companies. In 2023–2024, the company executed a new growth strategy backed by external funding, with the goal of scaling operations and enabling expansion into international markets.

Challenge

Sellai’s scalability was limited by manual operational processes, weak productization, and a nationally focused brand.

To build a digital platform that automates key business operations, productizes the company’s service offering, and unifies the brand identity and story for international markets.

1) Platform: A two-sided Sellai Workspace platform designed to streamline sales operations, including client communication, reporting, and time tracking.

2) Brand Evolution & Marketing Materials Update: Creating a new brand aimed for international business, along with the required digital marketing materials.

3) Website Update with Rebranding: Transitioning from the sellai.fi website to the sellai.ai domain and building a new website designed to support international growth.

What We Delivered

We partnered with Sellai to support their growth through brand renewal, platform development, and digital transformation. Below is an overview of what
we delivered as part of the project. 

Sellai Platform

  • Product vision and concept, user journeys, and service design

  • Visual identity, UI and UX design

  • Content design and product copy

  • Product roadmapping, leading product development, and quality assurance

  • Platform distribution 

Brand Evolution & Marketing Materials Update

  • Key messaging, value proposition, and tone of voice

  • Updated visual identity, executed with two designers (one outsourced), including color scheme, visual language, and image usage

  • Templates for presentation slides and other marketing materials.

Website Update with Rebranding

  • Domain transition from sellai.fi to sellai.ai (visit website)

     

  • Visual renewal, including UI and UX

     

  • Website content: productized services, clarified pricing, automated feedback collection, SEO, and Privacy Notice creation  

     

  • Key integrations: Sellai Platform (agent profiles), contact and application forms, Trustmary (testimonials), Intercom (customer service bot), and analytics tools

Sellai Workspace

A visually distinctive and brilliantly simple SME ERP that streamlined Sellai’s operations and elevated customer satisfaction.
Highlights

Feedback loop

Automation for multi-audience feedback collection, integrated into the website to boost credibility and improve SEO visibility.
Highlights

New visual identity

A new and recognizable brand identity designed for international markets.
Highlights

Results

Client Feedback: “The results exceeded our expectations at multiple stages of the project, and we were extremely satisfied with the final outcome.”

Delivery of the first version of the platform, enabling the digitalization of operations in just

0 weeks
Revenue grew by approx.
0 %

in 2023 year-over-year.