Case Study

Production of the German Pitching Stage at Slush

Enhancing Customer Experience Through Visual and Service Design

AHK Finnland facilitates German–Finnish startup collaboration by bringing more than 60 promising startups to the world’s leading startup event Slush every year. For 2025, they wanted to elevate their presence to an entirely new level — creating a stand that both stands out and actively supports startups business growth.

Challenge

Visitors find it hard to understand what was happening at the stand, as the concept, brand, digital content, and technical execution did not form a cohesive whole. There was no clear story, visual direction, or visitor journey to connect the diverse content into a single, seamless experience.

Build a stand that delivers a true wow effect and stays memorable with a seamless user experience. Present a modern and representative image of the German startup ecosystem, increase the visibility of startups and partners and create concrete business opportunities for the startups.

We delivered the German Pitching Stage as a turnkey solution, from visual design to digital content, with a strong focus on customer experience, a cohesive overall concept, and attention to detail.

What We Delivered

We partnered with AHK Finnland to elevate their Slush presence through a cohesive concept, high-quality visual design, digital content, and end-to-end stand production. Below is an overview of our contribution to the project.

Concept & Design

  • Full stand concept

  • Visitor journey

  • Visual identity for the entire stand

Digital Content

  • Startup Kiosk web solution for touch screens and mobile devices (visit website)

     

  • Visual design and content production for presentation templates, program visuals, and large-format prints

Building & Technical Production

  • 3D visuals

  • Build production and material selection

  • Fully polished audio, lighting, and screen technology, together with a designated partner

A 6-meter-high pylon

Featuring a three-sided display with animated content, showing the program in real time.
Wow factor

Startup Kiosk on touch screen

Showcasing all 60 startups and the program in an interactive way.
Wow factor

QR codes to deliver stand info

Startup Kiosk content accessible on visitors’ own devices via QR codes placed throughout the stand.
Visit website
Wow factor

Results

Client and partner feedback:“The 2025 stand was most impressive, and most functional in our nine-year history.”

0

Slush visitors attended the event, with the majority visiting the stand.

0 +

cups of coffee served over two days

0

startups showcased and pitched

0 mins

was exceeded by the average visit time at the startup kiosks.